McDonald's readies As Featured In Meal
By Rob Bale
Fast food chain McDonald's Canada is preparing a promotion called the “As Featured In Meal.” Beginning Aug, 14, a menu item consisting of products that have appeared in movies, television shows and music will be available at participating locations for a limited time. The meal will include a choice of 10 Chicken McNuggets, a Quarter Pounder with Cheese or Big Mac, along with fries and a medium beverage. The products will also appear on new branded merchandise from Palace, which can be purchased by scanning a QR code on the meal’s packaging. The promotion also includes a social media component consisting of an augmented reality presentation on Snapchat that will feature custom content developed by Marvel Studios related to the upcoming second season of its program Loki. New content will be added on a weekly basis. The international promotion will take place in approximately 100 countries.
“McDonald's has played an integral and iconic role in pop culture for decades, creating real-life connections to our favourite films, series and characters within them,” said Alyssa Buetikofer, chief marketing officer at McDonald's Canada. “The ‘As Featured In Meal,’ our most famous order yet, celebrates the moments most memorable to Canadians, and around the world.”