Rock-it Promotions gains six accounts
By Rob Bale
Rock-it Promotions of Toronto has recently gained six new clients. Bar Prima, a new restaurant scheduled to open in Toronto this fall, has hired the agency to handle communications for its launch.
Mindful Collective Co., a company specializing in yoga products, has retained Rock-it to conduct its Canadian public relations. The assignment includes strategy, corporate partnerships, media relations and influencer activies.
The agency has also been hired to assist in the promotion of the launch of Arcadia Earth, an exhibit that will consist of art installation, augmented reality, virtual reality, projection mapping, scent technology and robotics. It will focus on environmental issues. Rock-it will manage media relations surrounding the launch, as well as media buying, influencer relations and event support.
CoComelon Party Time, a Toronto-based interactive installation for children based on the television show of the same name, has retain Rock-it to handle its brand communications, events, local promotions, influencer activities and media relations.
Rock-it recently conducted launch activities for Truffle Kings, an online store for chefs specializing in truffles and truffle-infused products. The agency handled national communications for the launch, including a promotional event.
Event producers MYX Global and ABS-CBN have hired Rock-it to handle public relations, media relations and influencer relations for music festival 1MX, which will make its Canadian debut in September.