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Widex begins podcast campaign

Hearing aid company Widex Canada has begun a new campaign called “Never Miss a Beat,” intended to promote the benefits of hearing aids to music enthusiasts. The one-month campaign includes the participation of radio personality Alan Cross. It will run in Ontario in association with Curiouscast Canada, the podcast division of Corus Entertainment. It will consist of custom content on the Alan Cross show The Ongoing History of New Music and other shows on Curiouscast.

“‘Never Miss a Beat’ calls on Canadians to own their hearing health and reflect on the sounds that make life special, from music to live performances and everyday sound,” said Brian Beatty, general manager of Widex Canada. “Our message is simple. Never miss every beat that life has to offer.”

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