Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Stingray signs ad seal with Loblaw

Stingray Advertising has formed an agreement with Loblaw Media to operate an audio advertising system in Loblaw grocery stores. The in-store streaming audio network will encompass approximately 300 stores operating under the Loblaws, Zehrs and Real Canadian Superstore names, among others. Campaigns will begin in mid-August.

“Our relationship with Loblaw Media significantly expands our in-store audio advertising network, opening up an exciting new avenue for advertisers to reach and connect with Loblaw grocery shoppers across Canada through Stingray technology,” said Eric Boyko, president and CEO of Stingray. “Our team is eager to demonstrate the effectiveness of this exciting new retail media channel with advertisers of all types, to firmly establish physical stores as the next major media channel. We look forward to driving real innovation within the growing Canadian retail media category.”

« Back Next »

Related stories Comments