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Bimbo hires Track

Baked goods company Bimbo Canada has retained Track of Toronto as its customer relationship management agency of record. The firm will work to expand Bimbo’s Feed Good Rewards loyalty program nationally. Track won the account in a competitive pitch process. Bimbo’s brands include Dempster's, Stonemill, Villaggio, Little Bites, Vachon and Takis. The company is a subsidiary of Grupo Bimbo.

“Feed Good Rewards provides a fresh take on a rewards program that is designed to add value to millions of Bimbo Canada consumers,” said Mohamed Al Lawati, director of digital and electronic commerce at Bimbo Canada. “Track impressed us with their performance-driven approach that drive smarter sales through predictive attribution and propensity scoring, as well as its deep bench strength as a certified Salesforce partner.

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