Heinz conducts summer campaign
By Derek Winkler
Heinz has begun a North American campaign depicting the ways in which summer foods such as hot dogs and hamburgers are lacking without condiments. Called “It’s Not Summer Without Heinz,” the campaign was developed by Wieden & Kennedy of New York. Carat is handling the Canadian media work, while Zeno is conducting public relations. The effort will run until Sept. 9. It consists of out-of-home advertising outside baseball stadiums as well as Spotify advertising and social media content.
“When you think of summer, you think of hot dogs, burgers and most importantly the delicious Heinz condiments that go on both favorite foods,” said Megan Lang, director of brand communications for Heinz. “We know how passionate our fans are about Heinz, and we relish any opportunity to celebrate that irrational love. This campaign takes a unique approach to highlighting that love, showing the world just how bland their favorite summer foods would be without Heinz.”