Pizza Pizza debuts Growflation Pizza
By Derek Winkler
Toronto-based fast food chain Pizza Pizza has begun a promotion called the “Growflation Pizza,” intended to tie into consumer concerns about rising food prices. During the promotion, the chain will sell a pizza 44% larger than a small pizza for the price of a small pizza. The product is part of the chain’s ongoing “Everyone Deserves Pizza” initiative. It follows-on from its “Fixed-Rate Pizza” promotion of last year.
“At Pizza Pizza, we believe ‘Everyone Deserves Pizza,’ and what better than more pizza for the same price,” said Adrian Fuoco, vice-president of marketing at Pizza Pizza. “That's why we created the Growflation Pizza. It's our way of helping fight shrinkflation. As Canada's leading pizza brand, Growflation Pizza is the perfect demonstration of our willingness to ensure everyone can have pizza, while staying true to our fun and accessible brand voice.”