Coors Light begins Temporary Retirement contest
By Rob Bale
Molson Coors has begun a contest promotion for its Coors Light brand called “Welcome to Temporary Retirement.” The initiative invites consumers to submit their ideas for a “temporary retirement” at <http://www.coorslight.ca> for a chance to have their plan funded by Coors Light. The winner will receive $10,000 to spend on a summer vacation involving travel.
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