KFC conducts Street Fighter promotion
By Rob Bale
Fast food chain KFC Canada has begun a promotion tied to recently released video game Street Fighter 6, published by Capcom. Until Aug. 31, players who use a special in-game function to play as company spokescharacter Colonel Sanders, record themselves completing a combination hit and posting it to social media site using a campaign hashtag will be entered into a draw for a $50 KFC gift card. The promotion was developed by Courage.
“Right now, every brand wants to get into the world of e-sports,” said Azim Akhter, marketing director at KFC Canada. “With the introduction of ‘Recipes’ to Street FIghter 6, we saw an opportunity to connect with gamers organically through our most iconic brand asset, and create a value exchange that’s authentic to the gameplay itself.”