Hyundai signs promotional deal with Connor Bedard
By Derek Winkler
Hyundai Auto Canada has formed a promotional agreement with hockey player Connor Bedard. Bedard will appear in an upcoming television commercial for the automaker. He will also be featured in Hyundai’s hockey and brand marketing activities, including broadcast, digital and social media advertising, beginning with the 2023 National Hockey League season.
“We believe in harnessing the power of sport to drive progress and create a positive impact on individuals and communities,” said Christine Smith, director of marketing at Hyundai Auto Canada. “By aligning ourselves with an exceptional talent like Connor Bedard, who embodies the values of excellence, determination and sportsmanship, we are solidifying our dedication to not only deliver thrilling automotive experiences but also to foster a deeper connection with our customers and the hockey community. Bedard's journey, both on and off the ice, perfectly exemplifies the excitement, pleasure and enjoyment that we strive to impart to every customer.”