Diageo conducts Ciroc Vodka promotion
By Derek Winkler
Diageo Canada recently conducted a summer promotion for its Ciroc Vodka brand. The promotion, called “Hit the Courts,” supported the launch of a limited-edition honey melon flavour of the product. It included content marketing, media relations, prize giveaways and a country club-themed event at which attendees could play in a pickleball tournament. The event also featured cocktails incorporating the new honey melon vodka and music from KillaxKels. In addition, participating influencers posted promotional video content on Instagram.