Media Pulse debuts new service
By Derek Winkler
Media Pulse, a Toronto-based company specializing in connected television advertising, has launched a new service called TV-2-Mobile. The service incorporates mobile programmatic advertising technology from Native Touch. It allows advertisers to buy campaigns that run first on connected television sets, follwed by the same creative in mobile applications. Media Pulse is a division of Blue Ant Media.
“We’re committed to staying up-to-date with the latest CTV industry trends to provide our clients with the insights they need to stay ahead of the curve in this rapidly growing media segment,” said Deborah Gurofsky, vice-president of partnerships at Media Pluse. “This new product delivers enhanced revenue opportunities for our clients, with a high-touch and custom approach that enables them to engage with their existing CTV audiences, while also reaching a wider network outside the home.”