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Tadiem launches HiFi

Tadiem, the Toronto-based parent company of Bensimon Byrne, OneMethod, Narrative and Folk, has launched a new subsidiary called HiFi that will specializing in financial services marketing. It is intended to provide expanded services to clients beyond banks and insurance companies.

“Financial companies who traditionally let performance speak for itself now realize the numbers alone won’t help them break through,” said Erin O’Connor, head of HiFi. “While most agencies are capable of doing communications for mass-market bank accounts or credit cards, there is a level of knowledge, strategy, and creative sophistication needed for the vast group of clients who operate in more specialized areas of finance. HiFi is the right partner for those clients.”

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