Subway conducts Never Miss Lunch promotion
By Rob Bale
Sandwich chain Subway Canada is preparing a promotion in support of its Never Miss Lunch program. The initiative, conducted in association with Food Banks Canada, works to counter child hunger. From June 1 to 18, consumers can submit designs for sandwich wrapping paper that answer the question, “What’s the best thing about being a kid?” Consumers can submit their designs online at <http://www.nevermisslunch.ca>. Four winners will receive $500 Subway gift cards, while elements of their designs will be featured on limited edition wrapping papers nationally. In addition, on June 21, one dollar from the sale of each eligible sandwich sold will be donated to the program.