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Toronto Holocaust Museum debuts branding

The Toronto Holocaust Museum has debute its visual identity in advance of its launch in June. According to the museum, the branding is intended to “inspire visitors to think deeply and differently about the tragedies of the Holocaust and encourage the connection between Holocaust, world events and contemporary Canadian life.” The brand identity was developed by Field Trip & Co. It includes a logo consisting of black squares as well as typography resembling that often used on memorial walls.

“We have worked with Field Trip & Co. on a number of projects since 2018 including the rebrand of our annual signature program, Neuberger Holocaust Education Week,” said Michelle Fishman, director of marketing and communications for the museum. “When the opportunity to rebrand our new museum came about, we knew there was no better fit. Field Trip & Co.'s innovative and thoughtful approaches to design are perfectly suited with the museum goals and intention to shine a new light on a difficult history. Like the museum mandate, the brand is a space for dialogue and meaning making. We are thrilled that we have been able to develop a new identity showcasing this meaningful history in creative ways which we hope resonates with diverse audiences across the GTA and beyond.”

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