Sephora begins Illumination promotion
By Rob Bale
Cosmetics retailer Sephora Canada is conducting a promotion called the “Sephora Illumination” in Toronto. The promotion takes the form of an installation promoting the company’s Colour iQ shade matching technology. Consumers can undertake an “interactive exploration of over 140,000 shades, reflecting some of the many diverse shades of beauty in Canada.” The promotion will run until June 1. The promotion was developed by Zulu Alpha Kilo, with public relations by Middle Child and additional media work by S1.