Best Buy begins Gamer Dad contest
By Rob Bale
Electronics retailer Best Buy Canada has begun a contest promotion to coincide with Father’s Day called the “Ultimate Gamer Dad Competition.” From May 15 to June 3, consumers can nominate a father or father figure by submitting a social media video describing why that person is the “ultimate gamer.” Videos can be posted to Instagram, Facebook or TikTok using a campaign hashtag. A group of finalists will compete on June 10 at a Best Buy location for the grand prize of a two-night stay at an “Ultimate Gamer Suite” in the Soho Hotel in Toronto. The suite will contain a range of video game products from Best Buy, including a Sony PlayStation with a virtual reality headset. The winner will also receive a collection of Best Buy merchanside and other prizes.
“We want to celebrate dads of all kinds this year, and we hope this contest gives Canadians the opportunity to shine a light on heroic dads and father figures who happen to love gaming,” said Jason Abrams, senior vice-president of merchandising at Best Buy Canada. “The Ultimate Gaming Suite will be filled with all the products a gamer dad would appreciate, giving them a two-night experience they deserve and won't forget.”