Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Best Buy begins Gamer Dad contest

Electronics retailer Best Buy Canada has begun a contest promotion to coincide with Father’s Day called the “Ultimate Gamer Dad Competition.” From May 15 to June 3, consumers can nominate a father or father figure by submitting a social media video describing why that person is the “ultimate gamer.” Videos can be posted to Instagram, Facebook or TikTok using a campaign hashtag. A group of finalists will compete on June 10 at a Best Buy location for the grand prize of a two-night stay at an “Ultimate Gamer Suite” in the Soho Hotel in Toronto. The suite will contain a range of video game products from Best Buy, including a Sony PlayStation with a virtual reality headset. The winner will also receive a collection of Best Buy merchanside and other prizes.

“We want to celebrate dads of all kinds this year, and we hope this contest gives Canadians the opportunity to shine a light on heroic dads and father figures who happen to love gaming,” said Jason Abrams, senior vice-president of merchandising at Best Buy Canada. “The Ultimate Gaming Suite will be filled with all the products a gamer dad would appreciate, giving them a two-night experience they deserve and won't forget.”

« Back Next »

Related stories Comments