Pelmorex debuts ad campaign management system
By Rob Bale
Media company Pelmorex has introduced a new self-service tool that allows local businesses to create and manage digital advertising campaigns on The Weather Network and MétéoMédia. The software was developed using technology from Montreal-based M32 Connect.
“Our primary objective is to simplify the lives of local businesses by providing them with a tool that allows them to advertise on our platforms, connect with a large-scale audience and succeed in today's competitive advertising landscape,” said Jean-Paul Sclapari, head of sales and partnerships for MétéoMédia. “Partnering with M32 Connect has provided us the opportunity to meet this goal.”