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Tim Hortons conducts A.I. campaign

Tim Hortons has begun a new campaign featuring artificial intelligence technology. The print and out-of-home campaign features copy generated by an online A.I. service. The copy represents descriptions of activities such as a road trip, a commute and a break from work. The A.I. was then asked to describe the same activities as if it had just had a cup of coffee, resulting in more concise copy.

“We wanted to create a fresh and unique campaign that truly demonstrates the power of a cup of Tims,” said Hope Bagozzi, chief marketing officer at Tim Hortons. “We pride ourselves on being Canada’s favourite cup of coffee and wanted to lean in on a global trend that helps suggest our brand love goes beyond our guests and reaches A.I. too.”

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