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FanDuel hires UM

Online betting service FanDuel has retained UM Canada as its media agency. To begin, UM will work to raise awareness of FanDuel in Ontario. UM is a division of Mediabrands. FanDuel Group is a subsidiary of Flutter Entertainment.

“We chose UM as our media agency partner based on their leadership within the Canadian media landscape and their deep understanding of the dynamic and competitive i-gaming space,” said Conor Murray, vice-president of marketing at FanDuel.

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