Gatorade sponsors Kia Nurse
By Derek Winkler
PepsiCo Canada has signed a sponsorship agreement in the name of its Gatorade brand with WNBA basketball player Kia Nurse. According to the company, the agreement is part of a broader effort to diversify its sponsorships into additional sports. As part of the agreement, Gatorade will provide support to the Kia Nurse Elite program as well as the Kia Nurse Basketball Academy.
“This collaboration will help provide young athletes with resources on the importance of hydration in sports and the ways it helps athletes perform at a higher level,” said Lourdes Seminario, senior director of marketing at PepsiCo Beverages Canada. “At Gatorade, we are committed to supporting athletes of all levels, and we are excited to work with Kia to inspire the next generation of basketball players.”