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Danone begins Silk Bee Line promotion

Danone Canada has begun a promotion for its Silk line of products in collaboration with Pollinator Partnership Canada, a charity that works to protect pollinators such as bees and their ecosystems. The promotion is timed to coincide with World Bee Day on May 20. It consists of a “Silk Bee Line” in Montreal, which takes the form of a flower route intended to help pollinators travel from one green space to another in the city. The route will be open to consumers on Place de Castelnau. Participating businesses will host the plants. The promotion also includes a pollinator-themed mural. The effort will run through the summer.

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