Elanco conducts Tick Adoption Centre promotion
By Derek Winkler
Elanco Canada, a pharmaceutical company specializing in animal health, has begun a promotion called the “Tick Adoption Centre.” The initiative takes the form of a temporary location in downtown Toronto that purports to match pet dogs with an “emotional support tick.” The promotion is in support of the company’s K9 Advantix II flea and tick treatment. The effort also includes product sampling, retail materials, social media content, a website at <http://www.tickadoption.ca>, out-of-home advertising, digital ads, public relations and influencer activities. The promotion was developed by McCann, in collaboration with Nordest Studio. Golin is handling public relations and influencer relations.