Waterloo begins jerky promotion
By Rob Bale
Waterloo Brewing has begun a promotion for its Laker beer brand called “Feed Your Wild Side.” The promotion is being conducted in association with snack food company Jack Link’s. Through the summer, consumers who buy 24-bottle packages of Laker Lager or Laker Light will also receive a coupon for a discount on a range of Jack Link’s jerky products. In addition, packages of 24 cans of Laker Ice and Laker Lager will include a code that can be checked to win one of 25 inflatable kayaks.
“Laker Beer is determined to make great quality beer at an affordable price,” said Kim Mannerow, senior marketing manager at Carlsberg Canada, parent company of Waterloo Brewing. “We often seek partners with similar values to us, so we are proud to be offering this excellent promotion with Jack Link's.”