Western Retail Lumber Association breaks campaign
By Rob Bale
The Western Retail Lumber Association has begun a campaign called “Let’s Go Build” intended to attract people to careers in the western Canada lumber industry. The effort focuses on benefits such as work-life balance, enjoyable work, inclusive culture, transferable skills and pay rates. It encompasses employment opportunities in Manitoba, Saskatchewan, Alberta, British Columbia, Northwest Territories, northwest Ontario, Yukon and Nunavut. The campaign includes a website at <https://www.letsgobuild.ca> offering information about various lumber careers as well as job postings from member companies.
“Picture a typical employee or job in the lumber, building materials and hardgoods industry,” said Liz Kovach, president of the association. “Chances are, that mental image is out of focus or out of date. Our industry is enormous and growing with hundreds of thousands of employees in a broad range of roles. We promote and embrace diversity in the workplace, the boardroom, and our operations. We provide on-the-job training and opportunities for skill enhancement. There is opportunity here for anyone. Our ‘Let's Go Build’ campaign seeks to bring our industry into sharper focus for job-seekers looking to build a fun, rewarding, stable and fulfilling career.”