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Air Canada breaks More to Travel campaign

Air Canada has begun a new advertising campaign called “More to Travel.” The campaign is intended to illustrate how travel is not a “one-size-fits-all” experience, and focuses on the airline’s customer service. It consists of a television commercial as well as digital ads, social media content, airport out-of-home ads and in-flight materials. The campaign will run through the summer.

“‘More to Travel’ is a promise to Air Canada customers to enhance and excite their travel experience when flying with us,” said Andy Shibata, brand vice-president at Air Canada. “We’ve invested in a wide breadth of product and service upgrades, giving them what they need for the kind of trip they’re on. Wi-Fi to get your work done, your kid’s favourite show, or a comfortable space to recharge, we bring all of this to you with our award-winning customer service to make your trip great, and we look forward to showing you there’s more when you choose to fly with Air Canada.”

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