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Kinesso signs connected TV deal with Bell Media

Kinesso Canada has signed-on as the first client to make use of Bell Media’s new connected television service. The service, available through Bell DSP, is intended to allow clients to better target audiences using Internet-connected television sets. Advertisers can target audiences on the basis of geography, online behaviour, financial indicators, media consumption and other attributes.

“We are excited to partner with Bell Media and utilize their connected TV data for better overall audience targeting across the Bell ecosystem,” said Christy MacLeod, executive vice-president of data and technology at Kinesso. “Bell DSP's precise targeting capabilities, combined with Bell's exclusive audience data, offer us another powerful data set to drive results and engagement among our Canadian target audiences.”

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