Molson conducts Molson Matchup promotion
By Derek Winkler
Molson has begun a promotion called “Molson Matchup” to coincide with the Stanley Cup playoffs. The promotion, which is being conducted in collaboration with dating mobile application Bumble, encourages single consumers to meet someone based on their favourite hockey team. The effort also includes an online video, media relations and influencer activities, as well as a contest component. The winning couple will receive a pre-game dinner and beer, tickets to a playoff game, in-arena entertainment and team merchandise.