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BGC Canada begins UNshareable Stories campaign

Child and youth-serving charitable organization BGC Canada has begun a new campaign called “UNshareable Stories.” The campaign is intended to highlight the difference the organization can make in the lives of children. The national effort, developed by Round, consists of digital, radio and out-of-home executions. The creative focuses on the real-life experiences of children who have benefited from BGC programs, such as bullying, food insecurity, gangs, settling in a new country and others.

“We felt it was time to give Canadians a glimpse of the real-life stories that Club kids face, even though they are often difficult to hear,” said Paul Riss, creative director at Round. “It’s important that people know that their support makes a huge impact on these kids lives. As we deepen our partnership with BGC Canada after several years of collaborating, it is clear to us that if a young person needs it, their Clubs provide it. Building on our successful ‘Systemic Opportunity’ and ‘No More Barriers’ campaigns, we felt it important to showcase the tremendous impact that their Clubs can have.”

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