KO Media signs deal with Elle International
By Derek Winkler
KO Média has formed a new agreement with magazine publisher Elle International for Canadian clients. The agreement gives KO Média’s Canadian clients access to all Elle International advertising options. It is intended to benefit Canadian advertisers seeking to reach international audiences in print or online. KO Média is the publisher of VÉRO, Elle Quebec, Elle Canada, di Stasio, K pour Katrine and Elle Decoration.
“We are pleased with this new agreement because it reinforces our leadership in the women’s magazine industry,” said Sophie Banford, publisher at KO Média. “Now, Canadian advertisers can engage with consumers globally by leveraging one of the largest selections of print, digital and social opportunities with the number one female media brand in the world.”