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Specsavers readies new campaign

Toronto-based eyecare company Specsavers Canada will begin a new advertising campaign called “Should’ve Gone to Specsavers” in April 24. Developed by the company’s in-house marketing division, The Agency, the campaign includes four television commercials, as well as out-of-home, radio, digital and transit ads. The campaign will run in British Columbia, Alberta and Ontario. The creative depicts vision-related mishaps in outdoor settings. One 30-second TV ad depicts a father and son on a fishing trip. While the son looks for the keys to the boat, the father casts them into the water at the end of his fishing line. Media work is being conducted by Media Experts, while FleishmanHillard HighRoad is handling public relations and social media activities.

“With the successful establishment of Specsavers in Canada, this new generation of marketing aims to delight audiences and inspire Canadians to be as excited about eye health as we are,” said Catherine Walsh, director of marketing at Specsavers Canada. “The strength of ‘Should've Gone to Specsavers’ is the gentle reminder it gives Canadians of all ages to look after their eye health while also making them smile.”

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