Nespresso conducts Vertuo Pop campaign
By Rob Bale
Coffee company Nespresso Canada has begun an out-of-home ad campaign for its new coffee maker, the Vertuo Pop. The campaign, developed by McCann Canada, uses the largest digital billboard in Canada, located at Yonge-Dundas Square in Toronto, to promote the company’s smallest machine. The campaign is begin conducted in association with Craft Canada and Wavemaker.
“When we got briefed by Nespresso, the whole McCann team wanted to go really big to shine a light on this compact, innovative and beautiful machine, so we are bringing it to life in 3D in Yonge-Dundas Square to make a splash with Ontarian consumers,” said Celine Duval, managing director at McCann Montreal.