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Adidas renews agreement with Sarah Nurse

Athletic apparel company Adidas Canada has renewed its promotional agreement with hockey player Sarah Nurse for an additional four years. The company signed its first agreement with Nurse in 2019, since when she has participated in campaigns including “Impossible is Nothing” and Ready for Change.”

“We are delighted to re-sign Sarah Nurse for another four-year partnership with Adidas,” said Kelly Graham, marketing vice-president at Adidas Canada. “Elevating women in sport is incredibly important to our organization and we are excited to build on our existing partnership with Sarah. As a born leader, Sarah continues to push boundaries for female innovation and inspire women globally.”

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