Air Canada, Parkland form loyalty program agreement
By Rob Bale
Airline Air Canada and fuel and convenience store company Parkland have formed an agreement to link their loyalty programs, Aeroplan and Journie Rewards. During the multi-year agreement, which will begin in the fall, consumers who participate in either program will be able to receive or redeem points in the other. Parkland's Canadian brands include Ultramar, Chevron, Pioneer, Fas Gas, On the Run and Marché Express.
“We are thrilled to come together with the Parkland family of brands to offer Aeroplan members a new way to earn and redeem points in their everyday lives,” said Mark Nasr, president of Aeroplan. “Our members have long been asking for a fuel partner, and Parkland's extensive reach across Canada, their best-in-class retail experience, and their investments in low carbon fuels and EV charging infrastructure, make them the perfect fit.”