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Fidelity International conducts online promotion

Investment management company Fidelity International has begun an online promotion called “The Fidelity International Campus.” The effort, developed by TerraZero Technologies of Vancouver, consists of a virtual installation within the online game service Decentraland. The presentation is intended to encourage financial literacy and educate users about the importance of financial planning, money management and investing. It also includes an online game and an augmented reality component on Instagram, developed in association with Vega Studios.

“Fidelity International is bringing financial literacy to young people, creating opportunity for equity and equality for future generations,” said Brandon Johnson, Co-COO of TerraZero. “This experience and those which follow will serve as a global point of entry for people who want to set themselves up for success. This is a genuine instance of intervention where modern education models have lacked for decades. If we're going to change the world for the better, let's democratize access to resources which can help people succeed not just tomorrow, but for their entire lives.”

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