Swerve gains two accounts
By Derek Winkler
Toronto-based public relations agency Swerve has recently gained two new assignments. Cloud B, a maker of sleep aid products for children, has retained the firm as its North American PR agency of record. Little Big Friends, a manufacturer of soft animal toys, has also hired the Swerve as its agency of record. Both assignments include brand communications, public relations and influencer activities in the US and Canada. The firm will focus on promoting each company’s best-selling and new products.
“The US and Canada are priority markets for our brands, and we are excited to work with Swerve as our agency partner to drive our brand awareness,” said Laurent Benichou, owner of the Cloud B and Little Big Friends brands. “Swerve has a long and successful working history with the Cloud B brand, and we are confident their talented team will help us achieve our business goals.”