Mastermind Toys releases Spring Play Guide
By Rob Bale
Toronto-based toy retail chain Mastermind Toys has resumed an annual promotion called the “Spring Play Guide” for a third year. The guide, which promotes the chain’s in-house toy brand, focuses on outdoor activities. The publication is available digitally at <http://www.mastermindtoys.com> and on the Flipp mobile application.
“We are designing innovative toys, games and plush for our Mastermind Toys collection, many of which Canadians can explore in our Spring Play Guide, with hundreds more on the way in 2023,” said Sarah Lowry, brand vice-president at Mastermind Toys. “We've also been refreshing Mastermind Toys' bestsellers like our plush Hoodie Houndz, which we know are fun to collect, but also benefit kids by supporting their social and emotional development.”