Novacap, Static Media make content deal
By Rob Bale
Montreal-based private equity firm Novacap Management has entered into a financial agreement with Static Media, a US-based digital media company. Static Media operates 19 online properties with a a focus on food, lifestyle and entertainment content including Looper, Mashed, Tasting Table, Glam, Women.com and The Daily Meal. According to the company, the deal will allow Novacap to expand its content portfolio.
“The partnership with Static Media marks an exciting opportunity for Novacap to support the fantastic roadmap of growth that the company has in place,” said Samuel Nasso, a principal at Novacap. “The demand for digital content has been rapidly increasing and we are confident that, together with Static Media's impressive track record of innovation and scale, we can further accelerate their growth and expand their market leadership.”