Wendy's begins new brand campaign
By Derek Winkler
Fast food chain Wendy's Restaurants of Canada has begun a new brand campaign called “We Keep It Fresh.” The national campaign is intended to promote the freshness of the ingredients used by the chain, the quality of its food, its in-restaurant experience and its corporate responsibility initiatives.
“In a world of microwaves and warming trays, cut corners and frozen everything, Wendy's was built upon a commitment to quality and keeping it fresh,” said Liz Geraghty, chief international marketing officer at Wendy's. “We keep it fresh in meeting our fans where and how they want to enjoy Wendy's favourites by evolving our restaurants, menu and through the ways we connect with customers and the communities we serve.”
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