FanDuel sponsors Overdrive
By Derek Winkler
Sports betting company FanDuel has signed-on as the presenting sponsor of TSN sports talk show Overdrive. The agreement includes brand exposure on the show’s television, radio and podcast versions. In addition, FanDuel will provide odds and statistics that will be incorporated into the show’s content. TSN is a division of Bell Media.
“It’s a natural fit for us to team up with TSN’s official sportsbook partner on the most significant partnership in Overdrive’s history,” said Shawn Redmond, vice-president of Bell Media Sports. “Integrating FanDuel into Overdrive allows us to continue to expand upon TSN and FanDuel’s industry-leading partnership, providing sports fans with even more value as they connect with Overdrive’s popular personalities on the platforms they choose.”