Tim Hortons readies April Fools' promotion
By Derek Winkler
Tim Hortons will conduct an April Fools’ Day promotion on April 1. The effort consists of an announcement that the company will conduct a one-day test sale of square Timbits at participating locations on that day. Consumers who send an email to a special address will receive an automated reply notifying them that the announcement is an April Fools’ Day prank.
“We first launched Timbits in 1976 and have introduced so many flavours that Canadians adore, but we never experimented with the shape until now,” said Tallis Voakes, director of culinary innovation at Tim Hortons. “Square Timbits are delectable, stackable. They have a game-changing six sides of flavour. We're confident Canadians are going to fall in love with this new innovative twist on their favourite Timbits.”