Pepsi updates branding
By Derek Winkler
PepsiCo Beverages North America has introduced a new logo and visual identity for its Pepsi soft drink brand. The new design makes use of a bolder typeface, a “pulse” visual theme and an updated color palette. The new visuals will roll out in North America this fall to coincide with the 125th anniversary of the brand, and internationally in 2024. This is the first update to the product’s branding in 14 years.
“Pepsi is an iconic brand that is constantly evolving with the times, as it has been a staple in pop culture and disrupted the category for the past 125 years,” said Todd Kaplan, chief marketing officer for Pepsi. “We couldn't be more excited to begin a new era for Pepsi, as this exciting new and modern look will drive brand distinction to show up bigger and bolder and help people find new ways to unapologetically enjoy the things they love. This new visual system brings out the best of the Pepsi brand's rich heritage, while taking a giant leap forward to set it up for success in an increasingly digital world.”