Rubicon Exotic Juice signs deal with DJ Charlie B
By Derek Winkler
Rubicon Exotic Juice has signed a promotional agreement with musical performer DJ Charlie B. Rubicon is now the first official drink sponsor of DJ Charlie B and will conduct promotional activities at various music events nationally for the next year. DJ Charlie B will also promote the brand on social media and at his performances and other events. The agreement was negotiated by influencer marketing agency EQ.
“As a brand, we are committed to bringing people together over a shared love of premium exotic beverages,” said Neel Nagrecha, managing director at Rubicon. “We're excited to work with DJ Charlie B to create an unforgettable experience that combines the vibrant energy of his music with the bold and exotic flavours of Rubicon.”