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Kruger resumes Big Assist program

Paper company Kruger Products of Toronto has resumed its “Kruger Big Assist” initiative for a third year. The program is intended to make the game of hockey more accessable to children in need. Six Canadian minor hockey associations will each receive a $25,000 donation to subsidize player enrollment fees. In addition, one association will receive an additional $50,000 grant to improve diversity, equity and inclusion in youth hockey.

The winning associations are the Flin Flon Minor Hockey Association, the Knights Hockey Club of Calgary, the Greater Miramichi Female Hockey Association, the Moss Park Hockey League of Toronto, the Association de Hockey Mineur Pointe-Aux-Trembles of Montreal and the Gloucester-Cumberland Girls Hockey Association of Ottawa.

“At Kruger Products, many of us are athletes and sports fans who have seen the power of sport in uniting communities, inspiring generations and opening up opportunities outside the arena,” said Susan Irving, chief marketing officer at Kruger Products. “Sports, and especially hockey in Canada, hold significant value in the overall growth and wellbeing of our children, which is why we're thrilled to support more Canadian families and help kids participate in the game they love.”

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