Cominar debuts new branding
By Rob Bale
The Cominar Real Estate Investment Trust of Montreal has debuted new branding based on the tagline, “People First. Future Forward.” According to the company, the new branding is intended to “restate its prominence in the Quebec real estate market and attest to its ambition for the future.” The branding is being launched with website materials, an online video and a social media advertising that will run from April to September.
“We have a clear plan to create more value here, today and tomorrow,” said Mario Morroni, president and CEO of Cominar. “The world continues to change, and real estate must adapt to the needs of communities and the challenges of society. Our new signature, 'People first. Future forward.' encapsulates the spirit of what we want to accomplish: proximity and relevance in everything we do.”