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Scene+ expands into Quebec

Grocery store company Empire of Stellarton, NS has expanded its Scene+ loyalty program into Quebec. The program, which is jointly operated by Empire, Scotiabank and Cineplex, will now be offered to consumers at IGA, Rachelle Béry and Les Marchés Tradition stores in the province, as well as online at Voilà par IGA. Participants in the program can receive and redeem loyalty points when they purchase groceries and other eligible products.

“Customers at Empire's corporate and franchise stores in Atlantic Canada, Ontario and the rest of western Canada have been delighted to earn and redeem points as often as they want,” said Tracey Pearce, president of Scene+. “We are excited about the extension of the incredible value of this program to our members in Quebec as Empire concludes the fourth phase of its Scene+ rollout across Canada.”

In related news, the Scene+ program is now also available through Thrifty Foods stores in British Columbia. Thrifty Foods is also a division of Empire.

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