TD trials VR programs
By Derek Winkler
TD Bank Group has released a collection of “virtual experiences” intended to examine “emerging technologies to deliver the next-level of interactive engagement aimed at customers and new colleagues.” The first, developed by Mesmerise, is a “Virtual Reality Co-op and Intern” pilot program intended to provide a “collaborative experience” for new TD staff. The effort also includes a series of networking events for interns, co-op students and TD staff, as well as panel discussions with senior staff members, problem-solving exercise and lunch events.
Flybits and TD have created a proof-of-concept “gamified financial literacy VR experience” in which users make financial decisions and the impact their finances. This presentation is aimed primarily at consumers under the age of 25. Last year, TD and Flybits built an “interactive virtual commercial banking experience” intended to test user comfort with 3D navigation and VR technology.
“We're at the precipice of a new engagement frontier, and virtual reality platforms are just scratching the surface in how TD can engage with its customers,” said Rizwan Khalfan, chief digital and payments officer at TD Bank Group. “TD is continuously exploring emerging technologies to identify new platforms that can help us connect with our customers, colleagues and communities. Immersive VR provides opportunities to develop rich environments with inclusivity in mind and connects us to our customers in a more intuitive way.”