Danone promotes International Delight
By Rob Bale
Danone recently conducted a promotion called “Where the Flavour Lives,” for its International Delight line of non-dairy creamers. The effort, which ran from March 13 to 19, promoted a new flavour called Caramel Waffle Cookie. It consisted of a temporary branded location at Hale Coffee, a coffee roaster and retailer in Toronto. The promotion was developed by Momentum, with public relations by Mint, social media work by Carl Social Club and media work by Wavemaker.