Italpasta conducts media campaign
By Rob Bale
Pasta company Italpasta has begun a media relations campaign intended to counter misconceptions about the dietary aspects of the food. The campaign is being conducted in collaboration with registered dietician Hannah Magee and focuses on the nutritional value of pasta, such as its high fibre content and low calorie count. The effort will also include suggestions for ways to cook healthy pasta-based meals. The campaign is being conducted in association with Maverick Public Relations.