Corby Spirit and Wine holds Spring Mixer
By Rob Bale
Corby Spirit and Wine conducted a promotional event on March 25 called the “Absolut Mixer Spring Fling” to promote its Absolut Vodka brand. The promotion was developed by Common Froot and was aimed primarily at LGBT consumers. It took the form of a “daytime disco and social gathering” in Toronto. The promotion also made use of social media activities.